SUNRISE, Fla., July 17, 2018 /PRNewswire/ — Crawford’s Corner, LLC has appointed Jazwares and their Jaztoonz & UPS Studios Network of Channels to serve as content and digital platform provider for YouTube, Facebook and Twitter content for its educational and entertainment brand Crawford the Cat. Jazwares also secured a first look deal for licensing plush toys, figures and play items.
Alita Friedman, CEO of Alita’s Brand Bar, Crawford’s brand management agency, brokered the deal.
Crawford the Cat boasting over 10 million content views on its website, will be added to Jazwares’ lineup of Pre-School YouTube channels through the groundbreaking partnership with USP Studios, announced last year.
“We’re thrilled Alita brought Crawford to us,” says Karen Kilpatrick, VP of Marketing, Jazwares. “We are so excited to have this wonderfully entertaining and important IP added to our content library. Crawford is already beloved and we look forward to integrating this adorable cat teaching social skills and good habits into our platform.”
Crawford the Cat originally debuted in 2003 on Discovery UK, then launched a website to air content in 2010, which quickly became a favorite among early childhood educators. Through engaging short episodes, primary school educators are able to reinforce social and healthy habits such as brushing teeth, hand washing, good nutrition and playing well with others. Crawford has 13 five-minute episodes complete and twenty- six eleven minute episodes in production with an hour-long Christmas Special. Video content is viewed thousands of times daily with complementary lesson plans, printables, e-books and on-line games.
“Jazwares has such a terrific lineup of preschool properties and related licensed merchandise so they are naturally a perfect fit,” says Alita Friedman, CEO of Alita’s Brand Bar. “We’re also excited about Jazwares’ new acquisition of Russ Berrie and look forward to developing quality plush in addition to an assortment of toys.
Earlier this month, Crawford’s Corner announced a deal with Janson Media for distributing Crawford the Cat content on Amazon Prime Video, Safari Montage and Discovery Education platforms.
About Jazwares, LLC
Jazwares, a division of Alleghany Corporation, is a global leader in consumer products including toys, musical instruments and kid-friendly consumer electronics. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high quality products for all ages. Jazwares is headquartered in Sunrise, FL, and its products can be found on five continents and in over 85 countries. Jazwares’ portfolio includes: Hotel Transylvania™, Peppa Pig™, Roblox™, Russ Berrie™, Applause™, First Act™, Feisty Pets™, Molang™ and many more. Jazwares’ goal is to invent toys and related products that are new to the marketplace, featuring brands consumers want at affordable prices. For more information about Jazwares, please visit www.jazwares.com.
About Crawford’s Corner LLCCrawford’s Corner LLC owns the intellectual property, Crawford the Cat, created and produced in 2003 by Perennial Pictures Film Corporation. Perennial founders, G. Brian Reynolds and Russ Harris, have been creating and producing original animated entertainment since 1979. Michael Ruggiero joined as Perennial’s third partner in 1982 and under his direction the Indianapolis studio has continued to thrive with animation specials, shorts and commercials for telecast on every major cable network including Nickelodeon, Cartoon Network, HBO and The Disney Channel.